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What is Dofolllow?

DoFollow is simply an internet slang term given to web pages or sites that are not utilizing NoFollow. NoFollow is a hyperlink inclusion that tells search engines not to pass on any credibility or influence to an outbound link. Originally created to help the blogging community reduce the number of inserted links into a "comment" area of a blog page, the attribute is typically standard in blog comments. It helps overwhelmed webmasters disallow spammers from gaining any kind of advantage by inserting an unwanted link on a popular page.

As a result of the implementation of NoFollow: link building has taken a massive hit, as many sites including Wikis, social bookmarking sites, corporate and private blogs, commenting plugins and many other venues and applets across the internet began implementing NoFollow. This made effective link building difficult for both honest people and spammers alike.

By the way, there's nothing wrong with getting NoFollow links. In fact, you'll want to get an equal amount of them as well. While they don't pass on link juice, they do help associate your site with anchor text (the keyword phrase that makes up the URL pointing to your site).

Ream about Nofollow here.

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